By 

Robert Wilfinger “Bob W” (Whitehall PA) –

  

As with everything I’ve read of Keim’s, this is well thought out and well written with lots of examples.

The book starts by explaining the 4 parts to a prospecting system, then lays out dozens of target markets, lots of different methods of communication and then how to follow up with prospective clients and built a database that keeps you in business through tough times.

He has dozens of phone scripts, sample letters and some of the most unique prospecting approaches I’ve ever heard of. This is simply a great read.

I think anyone who follows this program can achieve a high level of success in Real Estate Sales.

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By 

Keri Schlosser “KeriS” –

  

The author explains the difference between realtors – those who pray for business, those who wait for business and those who go get business. He lays out a foundation for different methods of identifying target markets, selecting what works best for you, the best methods of contacting those groups and then how to get your message heard.

There are whole sections on approaches to expired listings and FSBO’s that are wonderful as well, but I think the real meat of this book is the step by step process to building a prospecting system.

The book has lots of examples, sample letters, calling scripts and is interspersed with humor. This is a real winner of a book.

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