The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)

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July 21st, 2011 by admin

The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series)

Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around dozens of real-life examples of sites that work, sites that don't - and all the reasons why - this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book

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3 Responses

Daniel Ginensky writes:
July 21st, 20119:32 amat

6 of 7 people found the following review helpful:

Great for everyone, April 26, 2002

By A Customer

This review is from: The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series) (Paperback)

This book is great for everyone from the beginner to the seasoned sales forecaster.
I browse it every now and again to remind myself that there are fundamentals to this business, and we know how costly veering from those can be.

It’s a fast read, and I highly recommend it to those doing site selection.

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Anonymous writes:
July 21st, 20119:52 amat

2 of 2 people found the following review helpful:

easy to understand and easy to apply, July 29, 2005

By

Daniel Ginensky (Bet Shemesh Israel) –

This review is from: The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series) (Paperback)

This book analyzes the the factors that go into choosing a good site for a commercial venture.

This alone would have been enough to earn 5 stars. The book goes on to present a system for rating potential sites that uses the factors explained in previous chapters. You can customize the process by changing the importance each factor carries.

A software package is offered for sale that provides templates and performs calculations. However, if you are handy with Excel, you should be able to recreate the template/calculations within a few hours.

This excellent book promises to be a guide to choosing commercial real estate. It delivers, in spades, on that promise.

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Anonymous writes:
July 21st, 201110:16 amat

4 of 5 people found the following review helpful:

It’s a Roadmap for Site Selection!, April 3, 2003

By A Customer

This review is from: The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series) (Paperback)

This book was referred to me by a co-worker (who happened to be an expert in real estate). Thanks!! I only wish I’d stumbled upon it years earlier.
After struggling with a homegrown spreadsheet modeling approach in my first retail business, this book brought together all the missing pieces in a way that made perfect sense. It gave me a framework to account for the qualitative site feature data that is so important, yet so difficult to deal with. It became my roadmap for site selection.

The logical model outlined in this book comes to life through Fenker’s humorous examples of tips & traps.

If your business depends on good sites, you must read this book!

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